Strategic Solutions
Looking to grow your wholesale business in national parks and public lands?
Selling to national parks and hundreds of public lands sites nationwide can be a powerful revenue channel—but it requires a specialized approach.
To succeed, you'll need to navigate:
Association and concessionaire retail structures
Park interpretive review and approval process
Product design and manufacturing considerations
Common buyer objections in the public lands space
Strategic pricing, margins, case packs, and ticketing
Seasonal timelines for pre-orders, product development, and product approvals
I’m here to help you confidently break into this unique market and grow your sales the smart way.
Consulting
Public Lands Sales Roadmap
Learn all there is to know about selling into National Parks and Public Lands retail. Is your businesses new to the industry or do you want to grow your wholesale sales? Get a crash course on the sales process, buying cycles, interpretive requirements, concessionaire vs. association roles, and more!
Wholesale Business Audit
Deep dive into your profit margins, products & display programs, operational systems, and sales review. Come away with highly impactful recommendations and identifications of your biggest opportunities.
Sales Plan
It all begins with a plan. Guide your business with measurable $ and unit projections based on your budget and goals, market segment strategies, sales development strategy and a plan of action to leave you empowered to enact positive change and meet your goals.
Workshops
1/2 Day Planning Workshop
Recommended 1-2 times per year to take full action on your business. Identify your areas of focus & keys to success in the year ahead. This workshop honors your role both as an individual person and business leader. How can you find balance, ease, success and stay true to yourself in the process? Come prepared to move your body, stretch your mind, and dig into the details!
Available remote or in person.
Sales Representation
With 10+ years of experience in Public Lands wholesale sales, I utilize my passion for this industry, long term relationships, and thoughtful sales approach to facilitate revenue growth and interpretive product development to grow your business with key accounts. Interested in me repping your brand? Inquire below.
“I had the pleasure of working with Laurel on different services including a wholesale audit, a brainstorming workshop and a sales plan. She is incredibly professional, friendly and knowledgeable. I really appreciated her attention to detail and her commitment to helping us succeed. I would highly recommend her services to anyone!”
